I’ve been obsessed lately with how we make stories (and how we make them effective). I came across this nugget online in an article called The Marvels and Flaws of Intuitive Thinking by psychologist and Nobel laureate Daniel Kahneman. Here’s what excited me about the bananas/vomit thing:
Let me propose what’s happened in your minds over the last few seconds as you were looking at this display of two words. Everything that I’m going to say is very well-defended in recent research, mostly in research over the last 10, 15 years. You saw those two words. People recoil from the word “vomit”. You actually move backward, and that has been measured. You make a face of disgust. It’s not very obvious, but there is a disgust face being made. You feel a bit bad. The disgust face makes you feel worse because we know that forcing, shaping people’s face into a particular expression changes the way they think and the way they feel. All of this happened. You are now prepared. Then something else happens. You have those two words that have nothing to do with each other, you made a story. There is now a connection between those two…
Notes
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